Annotations Page 17

  • An example of personality particles being derived from your Shadow Text would be the Facebook โ€œlikeโ€, as a 2013 paper by Michal Kosinksi, David Stillwell and Thore Graepel (and quoted by Zuboff on p. 274) showed: Facebook โ€œlikesโ€ could โ€œautomatically and accurately estimate a wide range of personal attributes that people would typically assume to be private,โ€ among them sexual orientation, ethnicity, religious and political views, personality traits, intelligence, happiness, use of addictive substances, parental separation, age, and gender.