Annotations Page 18
- On personalization, cf. โThe Age of Surveillance Capitalismโ p. 256 f.: โThe machine invasion of human depth is prosecuted under the banner of โpersonalization,โ a slogan that betrays the zest and cynicism brought to the grimy challenge of exploiting second-modernity needs and insecurities for outside gain.โ
- The de-anonymization of metadata is discussed by Zuboff, e.g. on p. 244f.:
โWe are told that itโs not possible to identify individuals from these large-scale amalgamations. However, with as little as three bits of data culled from the public record โ birth date, zip code, and sex โ reidentification science has demonstrated its ability to de-anonymize metadata with โdisturbing ease.โโ